EP163 Laurier Mandin B2B marketing team

How to Outperform Larger Competitors with Small Marketing Teams | Laurier Mandin | EP 163

Laurier Mandin (President & CEO, Graphos Product) on how small B2B marketing teams can outperform larger competitors. Laurier highlighted how having a deep understanding of customer needs and developing a solid go-to-market strategy can lead to success. He also mentioned key pitfalls to avoid and provided actionable advice for validating a business, product, or service idea without a massive research budget.

B2B Marketers on a Mission EP 162 Pete Fairburn Podcast Artwork

How to Measure B2B Marketing Effectiveness for Better Results | Pete Fairburn | EP 162

Pete Fairburn (Co-Founder, Morphsites) on how B2B marketing teams can optimize their measurement strategies for better results. Pete highlights common pitfalls to avoid, the importance of tracking the entire lead lifecycle, and how to analyze data to act on valuable insights. He also elaborates on the critical need for collaboration between marketing and sales teams, leveraging AI for task automation, and creating a continuous feedback loop to improve campaigns.

B2B Marketers On A Mission EP 148 Ren Agarwal Podcast Artwork

How Marketing Plays a Vital Role in a Crisis | Ren Agarwal | EP 148

Ren Agarwal (CEO, StoryAZ Studio) talks about the instrumental role that marketers can play in a global crisis. He elaborated on the new skills and approaches marketers need to address expected and unexpected volatility. He also provided advice on how teams can better prepare their organizations internally to respond to external challenges.

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