Product Marketing Archives

For professional B2B service firms to grow and scale, they need to shift from using a customized to a more “productized” approach for their services. This requires a significant change in mindset and potentially new skills, team members, and even investment in technology. B2B Marketers on a Mission EP 158 Eisha Armstrong Podcast Artwork

158. How to Effectively Promote Productized B2B Services for Maximum Impact | Eisha Armstrong

EINBLICK–Podcast–November 20, 2024November 20, 2024

Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how to effectively promote productized B2B services for maximum impact. She explained why the successful commercialization of productized offerings are much more than marketing campaign and training sellers. She also highlighted the main pitfalls to avoid, what the biggest obstacles are when companies productize, and how they can get to revenue faster and more efficiently.

Takeaways - Interview with Bhavesh Mistry

Bhavesh Mistry Interview Key Takeaways

EINBLICK News–Takeaways–May 24, 2022July 11, 2022

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29. How Product Marketing is Changing the B2B Landscape | Bhavesh Mistry

EINBLICK–Podcast–January 5, 2021July 14, 2022

Bhavesh Mistry (Director Product Marketing, Q4) on the challenges that product marketers face, how current disruptions are altering the entire ecosystem from a constructive perspective, and how data as well as personalization can be leveraged to create better customer experiences.

Product Marketing

158. How to Effectively Promote Productized B2B Services for Maximum Impact | Eisha Armstrong

Bhavesh Mistry Interview Key Takeaways

29. How Product Marketing is Changing the B2B Landscape | Bhavesh Mistry

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