Andrei Zinkevich Interview Key Takeaways
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Eric Quanstrom (CMO, Cience Technologies) on lead generation for B2B. Common misconceptions about lead generation, changing dynamic, and top predictions.
B2B entrepreneur & “serial connector” Andrei Zinkevich (CEO, Fullfunnel.io) talks to us about the full-funnel approach that he teaches to B2B tech and service-based companies. The right way to use automation to generate qualified leads online, and why building trust and adding value is key to building relationships with prospects.