Go-to-market

Karin Samoylova (Global Product Communications Manager, Digital Portfolio in Robotics – ABB) talks about the differences between a GTM and a communications strategy, the components of each strategy, and what mistakes to avoid.

Cydney Peyton Walton (Marketing Communications Executive, Cognosante) on common mistakes that she’s seen, and why data plays such an important role in GTM, what changes have occurred in the landscape, and what advice she would give to other B2B marketers in order to plan and implement a successful GTM strategy.