Verl Allen Interview Key Takeaways
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Data Integrity
61. How to Create Stronger Data Integrity for Better B2B Marketing | Verl Allen
Verl Allen (CEO, Claravine) discusses the different aspects of the data integrity spectrum: What causes databases and datasets to become fragmented, how data can deliver effective ROI for brands, his tips on creating better data integrity, and how data can be used to break silos within organizations.