Chris Mercer (Co-Founder, MeasurementMarketing.io) about how B2B marketers can effectively leverage data in a way that’s actionable and generates better results. During our conversation, Mercer highlights the pitfalls to avoid and walks us through the process of developing the right measurement marketing approach.
Michelle Bassett (Founder, BIZQOR) on the value of leveraging behavioral analysis and data analytics for better B2B marketing results. Michelle talks to us about what these specialized fields help organizations to solve and what pitfalls to avoid. She also provides us with some actionable tips on how to make sense of all the data to get marketing budgets approved.
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