Brad Smith (CEO, Wordable) talks about why B2B companies need to be paying attention to the content that they’re developing, the key components of a B2B content strategy, the key challenges facing the industry, and some best practices when it comes to developing content that generates better results.
Matthew Royse (Marketing Director, Syntax) talks about the factors affecting B2B content marketing, and the importance of having the right strategy in place.
Rachel Foster (CEO & B2B Copywriter, Fresh Perspective Writing) on the process of making sure that the B2B tech copy resonates with the target audience.
Robert Weiss (President, MultiVision Digital) explains the important role that videos play in B2B companies and why a strategy for video is imperative.
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