Pankil Shah Interview Key Takeaways
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Content Marketing
78. How to Boost Your B2B Content’s Performance | James Scherer
James Scherer (VP of Growth, Codeless) on how to address the content performance challenge using the pillar and post approach. He also elaborates on what mistakes to avoid, the importance of strategy and research, and what metrics to pay attention
74. How To Get Buy-In To Invest In Content Marketing | Mark Raffan
Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers face pushback, what mistakes to avoid, and how thought leadership content can directly influence revenue. He also elaborates on how to get buy-in from decision makers.
71. How to Improve B2B Content Marketing for Revenue | Yaagneshwaran Ganesh
Marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma) talks about what B2B marketers can do right now to improve their content marketing to generate more revenue.
70. How to Develop Quality Content Using AI | Pankil Shah
AI expert Pankil Shah (CEO & Co-Founder, Outranking.io) about why using AI to create quality content at scale makes sense, why a “strategy first” approach is imperative, and AI trends that B2B marketers should be aware of.
59. How AI Can Be Used to Optimize B2B Content Marketing | Jeff Coyle
Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how artificial intelligence (AI) can be leveraged to break silos and be a “great unifier” within large B2B organizations, especially when it comes to content and communication. Jeff also talks about how an AI-powered approach can be used to understand the behavior of the target audience, create predictability in marketing, and deliver better results for B2B organizations.
56. How You Can Generate Demand and Growth with the Right Content | Tom Whatley
Tom Whatley (Founder & CEO, Grizzle) on how you can generate demand as well as organic growth using B2B content. During our conversation, Tom explains the importance of understanding your target audience and how conducting the relevant market research will help you to generate insights to develop relevant content.