B2B Marketers on a Mission Podcast KV EP116 Interview with Joel Klettke

How to Create Case Studies That Sell for B2B | Joel Klettke | EP 116

Joel Klettke (Founder, Case Study Buddy) talks about how to create case studies and video testimonials that sell in B2B. He explains why storytelling from the customer’s point of view is paramount and the importance of understanding customers as well as their buying journey. Joel also provides some actionable tips.

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