Ali Schwanke (CEO & Founder, Simple Strat) discusses the importance of growing B2B platforms to organizations and what mistakes marketers need to avoid. She also elaborates on the different components required to effectively grow your B2B content platforms, what metrics to pay attention to, and what actions marketers can take immediately to improve how they scale their content platforms.
B2B content marketer Chris Rapozo (Marketing Specialist, Hannon Hill) talks about building trust with target audiences by telling better stories. He talks about why B2B companies need to focus less on their product or service features and more on how they are able to solve their customers’ challenges, and more.
Language expert Wendy Pease (President, Rapport International) on how businesses can become culturally relevant with the wonders of high-quality translation, localization, and interpretation. Wendy talks about how successful global marketing should start with the right corporate strategy and why it’s also important to understand the language and culture of the market that companies are entering.
Tom Hunt (Founder and Head of Account Management, Fame) about what marketers need to do to stay at the top of their game. Tom elaborates on how using a niche-focused podcast adds incredible value to a B2B target audience, what mistakes to avoid, the trends and shifts that are impacting B2B marketing, and what marketers can do right now to improve their revenue-generating activities.
Webinar expert Melissa Kwan (Co-founder and CEO of eWebinar) on how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinars. Melissa gives insights on how the role of marketers is changing in the ever-dynamic digital marketing sphere and how the adapt effectively to best suit their customers’ needs as well as facilitating a more efficient business system.
Marketing expert Andrew Davies (CMO, Paddle) explains the importance of a strategic narrative for B2B. Andrew talks about why it’s crucial to start with conducting research and a strategy. He also elaborates on the 5 main narrative approaches to consider when crafting a message.
Part 3 of our miniseries – we talk about the bottom of the B2B marketing funnel with experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly).
Tune in to Part 2 of our panel discussion where we speak to B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly) about the middle of the marketing funnel.
Tune in to Part 1 of our panel discussion where we speak to B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly) about the top of the marketing funnel.
Donovan Chee (Head of Marketing and Communications Southeast Asia, Bureau Veritas) elaborates on the importance of creativity in storytelling, why B2B companies should deviate from focusing solely on products and services, and why having first-party data is crucial. He also provides great examples of what good storytelling in B2B looks like.
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