B2B Branding & B2B Tech Marketing Agency Toronto, Ontario | EINBLICK

B2B Marketing

Emeric Ernoult b2b marketing using social media -podcast artwork

How to Drive B2B Marketing Success with Social Media | Emeric Ernoult | EP 173

EINBLICK–Podcast–

Ermeric Ernoult (Co-Founder, Agorapulse), who shares powerful insights on how to drive B2B marketing success with social media. Emeric explained how to measure social media success and which approach he recommends marketers leverage for better results. He also provided actionable tips on how to get buy-in from senior management, outlined the key pitfalls to avoid, and elaborated on how marketers can simplify attribution to ensure they’re focusing on the right metrics.

EP 170 Tom Schwab Marketing Podcast Artwork

How Strategic Marketing Leads to More Profitable Clients | Tom Schwab | EP 170

EINBLICK–Podcast–

Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) on how strategic marketing leads to more profitable clients. Tom discussed why high-level clients are more responsive to meaningful conversations, such as targeted podcast interviews, rather than the conventional marketing funnel. He also emphasized the importance of understanding the client’s unique needs and leveraging data-driven research to identify the right platforms.

EP 169 Bill Rice Podcast 90-days marketing plan

How 90-day Marketing Plans Drive Predictable Growth in B2B | Bill Rice | EP 169

EINBLICK–Podcast–

Bill Rice (Principal Consultant, Bill Rice Strategy Group) on how 90-day marketing plans drive predictable growth in B2B. Bill outlined a proven framework for the 90-day marketing plan that strikes a balance between strategic planning with tactical execution. He also shared insights into common pitfalls to avoid, the importance of simplifying marketing tools, and the need for cross-functional collaboration to achieve success.

EP 168 James Hurman marketing creativity

How Creativity Leads to Better Results in B2B Marketing | James Hurman | EP 168

EINBLICK–Podcast–

James Hurman (Founding Partner, Previously Unavailable) on how creativity leads to better results in B2B marketing. James emphasized the need for evidence-based marketing, advocating for a balanced budget between brand building and sales-focused advertising. He also outlined the pitfalls to avoid, the significance of executional quality, and the impact of familiarity bias.

EP167 Rai Cornell B2B buyer psychology marketing

How to Get 90% Pre-sold Buyers Using Psychology-driven Marketing | Rai Cornell | EP 167

EINBLICK–Podcast–

Rai Cornell (Founder & CEO, Cornell Content Marketing) on how to get 90% pre-sold buyers using psychology-driven marketing. Rai advised against using manipulative tactics and emphasizes the power of long-form content to attract and engage audiences. She also discussed common pitfalls to avoid, the role of humor in building rapport, and the importance of prioritizing long-term content success over short-term revenue gains.

EP165 Becky Lawlor Podcast: Content and Research

How to Discover What Content Drives B2B Buyers to Act | Becky Lawlor | EP 165

EINBLICK–Podcast–

Becky Lawlor (Head of Content and Research, Redpoint) on how to discover what content drives B2B buyers to act. Becky emphasizes the importance of original research-based content in B2B marketing. She also outlined the key pitfalls to avoid, revealed which content formats are valued by buyers, and offered some practical tips on conducting interviews and crafting customer stories.

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