B2B Events

Jonathan Kazarian (Founder & CEO, Accelevents) talks about how B2B marketers can fix the event attribution gap, the importance of using personalization in your event follow-up, why first-party data is so crucial, as well as which key metrics and major trends to focus on.

Julius Solaris (VP of Marketing Strategy – Events, Hopin) talks about the major events industry trends and shifts, what mistakes to avoid, and how B2B brands should think about events as a channel to generate demand.