Stefan Smulders Interview Key Takeaways
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Automation
69. How to Use B2B Marketing Automation More Effectively | Esteban Sánchez Botero
Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) on the importance of developing a strategy for marketing automation, what mistakes to avoid, and some of his recommended tools.
62. How to Use Automation the Right Way | Stefan Smulders
Stefan Smulders (CEO & Founder, Expandi) on how he teaches people to use automation in a way that is personalized, builds authentic relationships, and enables B2B businesses to improve their professional outreach at scale.