B2B Marketers on a Mission Podcast EP 119 Brandon Lee

How to Do Social Selling The Right Way | Brandon Lee | EP 119

Brandon Lee (Founder, Fist Bump) talks about what social selling IS and ISN’T, and how it can be used to fill that trust gap between companies and sales. Brandon also highlights the pitfalls to avoid, and why commenting as well as engaging is just as important as posting content on platforms like LinkedIn.

B2B Marketers on a Mission Podcast KV EP116 Interview with Joel Klettke

How to Create Case Studies That Sell for B2B | Joel Klettke | EP 116

Joel Klettke (Founder, Case Study Buddy) talks about how to create case studies and video testimonials that sell in B2B. He explains why storytelling from the customer’s point of view is paramount and the importance of understanding customers as well as their buying journey. Joel also provides some actionable tips.

Ep. 113: Interview with Jasmine Martirossian key visual

How to Build a World-Class Marketing Team & Culture in a Competitive B2B Industry | Jasmine Martirossian | EP 113

Jasmine Martirossian (Chief Marketing Officer and Chief People Officer, Mercury) talks about the biggest challenges that B2B marketers face. She elaborates on the mistakes that B2B marketers should avoid and how to get buy-in from other business units for marketing initiatives. Jasmine also talks about how marketing can be the “voice of the customer” in the organization, and more.

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