B2B Marketers on a Mission Podcast EP 121 Lloyed Lobo Podcast Artwork

How to Create and Run a Thriving Community | Lloyed Lobo | EP 121

Serial B2B entrepreneur and community builder Lloyed Lobo (Co-Founder, Boast.ai) on what it takes to build a great community. Lloyd also highlights the pitfalls that marketers should avoid, how you can add value to members of your community, and how to keep members engaged so that they come back for more.

B2B Marketers on a Mission Podcast EP 119 Brandon Lee

How to Do Social Selling The Right Way | Brandon Lee | EP 119

Brandon Lee (Founder, Fist Bump) talks about what social selling IS and ISN’T, and how it can be used to fill that trust gap between companies and sales. Brandon also highlights the pitfalls to avoid, and why commenting as well as engaging is just as important as posting content on platforms like LinkedIn.

B2B Marketers on a Mission Podcast KV EP116 Interview with Joel Klettke

How to Create Case Studies That Sell for B2B | Joel Klettke | EP 116

Joel Klettke (Founder, Case Study Buddy) talks about how to create case studies and video testimonials that sell in B2B. He explains why storytelling from the customer’s point of view is paramount and the importance of understanding customers as well as their buying journey. Joel also provides some actionable tips.

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