B2B Marketers on a Mission EP 142 Robb Conlon Podcast Artwork

How to Leverage Podcasts as Part of Your B2B Marketing Strategy | Robb Conlon | EP 142

Robb Conlon (Founder, Westport Studios) on how companies can incorporate podcasts into their marketing strategy. Robb discussed why there are many untapped opportunities in B2B podcasting and which pitfalls to avoid. He also explained how to get buy-in from senior management for podcasts, the importance of understanding who your ideal listeners are, and provided actionable tips.

Strategic B2B Marketers on a Mission EP 141 Jeff Coyle Podcast Artwork

How B2B Companies Can Leverage SMEs for Strategic Differentiation | Jeff Coyle | EP 141

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how companies can utilize SMEs for strategic differentiation. He explains why “the rise of the SME” is already here and what pitfalls marketers should avoid. He also talks about how to get buy-in from SMEs, and how they can shed light on key insights that will be instrumental in creating the right marketing assets.

Trust B2B Marketers on a Mission EP 140 Gee Ranasinha Podcast artwork

How B2B Marketers Can Build Greater Trust | Gee Ranasinha | EP 140

Gee Ranasinha (Founder & CEO, KEXINO) on how marketers can build trust with senior management and other business units. Gee discussed the pitfalls marketers should avoid, the importance of understanding your audience, and why it’s imperative to find those internal champions within the organization.

B2B Marketers on a Mission EP 138 Joe Sweeney Podcast KV

How to Create Truly Differentiated B2B Content | Joe Sweeney | EP 138

Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) on how B2B marketers can develop truly differentiated content. Joe highlighted the pitfalls to avoid and discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).

B2B Marketers on a Mission EP 137 Masha Petrova Podcast KV

How to Market Complex Products to Engineers | Dr. Masha Petrova | EP 137

Dr. Masha Petrova (CEO, Nullspace) on how B2B marketers can market complex products to engineers. Masha talked about the pitfalls to avoid and how marketers should probe properly to extract better insights from engineers. She also talked about the importance of finding an engineer who can be the subject matter expert and advocate for the company.

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