B2B Marketers on a Mission EP 138 Joe Sweeney Podcast KV

How to Create Truly Differentiated B2B Content | Joe Sweeney | EP 138

Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) on how B2B marketers can develop truly differentiated content. Joe highlighted the pitfalls to avoid and discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).

B2B Marketers on a Mission EP 137 Masha Petrova Podcast KV

How to Market Complex Products to Engineers | Dr. Masha Petrova | EP 137

Dr. Masha Petrova (CEO, Nullspace) on how B2B marketers can market complex products to engineers. Masha talked about the pitfalls to avoid and how marketers should probe properly to extract better insights from engineers. She also talked about the importance of finding an engineer who can be the subject matter expert and advocate for the company.

B2B Marketers on a Mission EP 132 Eric Melchor Key Visual

How B2B Companies Can Grow Through Podcasting | Eric Melchor | EP 132

Eric Melchor (Founder, B2B PodPros) on how B2B companies can grow through podcasting. He discussed why this is an untapped opportunity for B2B brands and highlighted which pitfalls to avoid. He talked about the 3 ways to grow, the importance of having a good pitch, and which metrics to pay attention to.

Episode 130: Interview with Casey Hill How to Build Owned Assets that Perform

How to Build Owned Assets that Perform | Casey Hill | EP 130

Casey Hill (Senior Growth Manager, ActiveCampaign) highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights the pitfalls to avoid, the importance of segmentation and personalization, and some recent trends that B2B marketers should be aware of.

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