B2B Branding & B2B Tech Marketing Agency Toronto, Ontario | EINBLICK

Podcast

B2B Marketers on a Mission EP 153 Indrek Poldvee Podcast Key Visual

How to Leverage LinkedIn’s Untapped Potential | Indrek Poldvee | EP 153

EINBLICK–Podcast–

Indrek Poldvee (Chief Executive Officer, B2B Growth) on how B2B marketers can leverage the untapped potential of LinkedIn. Indrek explained what LinkedIn’s untapped potential is and what pitfalls to avoid. He also highlighted the importance of having a good LinkedIn profile and why an understanding of your target audience, having the right strategy, and the right messaging are paramount. He provided us with some actionable tips.

B2B Marketers on a Mission EP 152 Jessica Malnik Podcast Key Visual

How to Build a Powerful B2B Content Moat | Jessica Malnik | EP 152

EINBLICK–Podcast–

Jessica Malnik (Founder, JM Content Group) on how marketers can build a content moat that creates lasting results for B2B brands. She talked about why she thinks the current B2B content marketing playbook is broken. She also highlighted the pitfalls that B2B content marketers should avoid, what the content moat consists of, and how content marketers can use AI ethically.

B2B Marketers on a Mission EP 151 James Hipkin Podcast Artwork

How Insights into Your Target Audience Can Lead to Success | James Hipkin | EP 151

EINBLICK–Podcast–

James Hipkin (CEO & Founder, Inn8ly) on how avatars of your target audience and buyer’s journey maps are crucial to B2B marketing success. James elaborated on the pitfalls that marketers should avoid and what important aspects of customer research they should focus on. He also provided tips on how to get internal buy-in to conduct the relevant research.

B2B marketers on a mission Podcast EP150 Artwork

How to Build Organic B2B Content Strategies | Shreya Banerjee & Paul Counts | EP 150

EINBLICK–Podcast–

Shreya Banerjee and Paul Counts (Co-Founders of Marketing Counts) on how to build profitable organic B2B content strategies. Shreya and Paul highlighted the pitfalls to avoid and provide tips on the type of research that should be conducted. They also explained why a well-defined customer avatar and a mix of content types are important, and which metrics to pay attention to.

B2B Marketers on a Mission EP 149 Dilara Cossette Podcast Key Visual

How to Leverage Social Selling Through Brand Ambassadorship | Dilara Cossette | EP 149

EINBLICK–Podcast–

Dilara Cossette (Founder & Head of Demand Generation, Focus Image Pro) on how marketers can leverage social selling through brand ambassadorship. Dilara explained the importance of personalization and being intentional in content creation. She elaborated on how to get buy-in for social selling, and how to work with subject matter experts (SMEs) and obtain testimonials.

B2B Marketers On A Mission EP 148 Ren Agarwal Podcast Artwork

How Marketing Plays a Vital Role in a Crisis | Ren Agarwal | EP 148

EINBLICK–Podcast–

Ren Agarwal (CEO, StoryAZ Studio) talks about the instrumental role that marketers can play in a global crisis. He elaborated on the new skills and approaches marketers need to address expected and unexpected volatility. He also provided advice on how teams can better prepare their organizations internally to respond to external challenges.

B2B Marketers on a Mission Podcast key visual EP 147 Eisha Armstrong b2b productization

How to Market Productized B2B Services | Eisha Armstrong | EP 147

EINBLICK–Podcast–

Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how B2B companies can successfully sell and market productized services. Eisha talked about the “7 deadly sins of productization” and highlighted the challenges to transitioning from a customized to a productized approach.

B2B Marketers on a Mission EP 146 Marketing Max Podcast thumbnail

How to Fix Marketing That Isn’t Working | Marketing Max | EP 146

EINBLICK–Podcast–

Marketing Max (Founder, Marty Capital) on how B2B marketers can identify what’s not working and effectively fix their marketing efforts. Max talked about the pitfalls that marketers should avoid and highlighted the importance of having clear messaging, consistent touchpoints, and understanding customer needs.

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