B2B marketers on a mission Podcast EP150 Artwork

How to Build Organic B2B Content Strategies | Shreya Banerjee & Paul Counts | EP 150

Shreya Banerjee and Paul Counts (Co-Founders of Marketing Counts) on how to build profitable organic B2B content strategies. Shreya and Paul highlighted the pitfalls to avoid and provide tips on the type of research that should be conducted. They also explained why a well-defined customer avatar and a mix of content types are important, and which metrics to pay attention to.

B2B Marketers on a Mission EP 149 Dilara Cossette Podcast Key Visual

How to Leverage Social Selling Through Brand Ambassadorship | Dilara Cossette | EP 149

Dilara Cossette (Founder & Head of Demand Generation, Focus Image Pro) on how marketers can leverage social selling through brand ambassadorship. Dilara explained the importance of personalization and being intentional in content creation. She elaborated on how to get buy-in for social selling, and how to work with subject matter experts (SMEs) and obtain testimonials.

B2B Marketers On A Mission EP 148 Ren Agarwal Podcast Artwork

How Marketing Plays a Vital Role in a Crisis | Ren Agarwal | EP 148

Ren Agarwal (CEO, StoryAZ Studio) talks about the instrumental role that marketers can play in a global crisis. He elaborated on the new skills and approaches marketers need to address expected and unexpected volatility. He also provided advice on how teams can better prepare their organizations internally to respond to external challenges.

B2B Marketers on a Mission Podcast key visual EP 147 Eisha Armstrong b2b productization

How to Market Productized B2B Services | Eisha Armstrong | EP 147

Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how B2B companies can successfully sell and market productized services. Eisha talked about the “7 deadly sins of productization” and highlighted the challenges to transitioning from a customized to a productized approach.

B2B Marketers on a Mission EP 146 Marketing Max Podcast thumbnail

How to Fix Marketing That Isn’t Working | Marketing Max | EP 146

Marketing Max (Founder, Marty Capital) on how B2B marketers can identify what’s not working and effectively fix their marketing efforts. Max talked about the pitfalls that marketers should avoid and highlighted the importance of having clear messaging, consistent touchpoints, and understanding customer needs.

B2B Marketers on a Mission EP 142 Robb Conlon Podcast Artwork

How to Leverage Podcasts as Part of Your B2B Marketing Strategy | Robb Conlon | EP 142

Robb Conlon (Founder, Westport Studios) on how companies can incorporate podcasts into their marketing strategy. Robb discussed why there are many untapped opportunities in B2B podcasting and which pitfalls to avoid. He also explained how to get buy-in from senior management for podcasts, the importance of understanding who your ideal listeners are, and provided actionable tips.

Strategic B2B Marketers on a Mission EP 141 Jeff Coyle Podcast Artwork

How B2B Companies Can Leverage SMEs for Strategic Differentiation | Jeff Coyle | EP 141

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how companies can utilize SMEs for strategic differentiation. He explains why “the rise of the SME” is already here and what pitfalls marketers should avoid. He also talks about how to get buy-in from SMEs, and how they can shed light on key insights that will be instrumental in creating the right marketing assets.

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