B2B marketing veteran Michael Meier (Managing Director, Schindler Parent) talks about the importance of paranoia in order to stay competitive, how the current disruption motivates him, and how B2B marketers must be agile, embrace change, make every step they take measureable, and inject creativity into their work in order to reboot for growth post-pandemic.
Derek Bildfell (Owner & Principal Consultant, Acceleration Strategy Inc.; Professor of CX Design, Centennial College) elaborates on how CX can help to improve an organization’s performance, how CX will become vital to rebuilding after the pandemic, and why continuous learning is crucial for CX professionals and practitioners to play a pivotal role in what lies ahead.
Digital entrepreneur Julien Phipps (Founder, Accellera) elaborates on the different types of cybercrime out on the Web, the financial and economic consequences of these actions, the importance of “cyber resilience”, and the steps that companies as well as small businesses can take to prevent future cyber attacks.
China veterans Peter Bomer (Founder, The China Hack) and Bessie Lee (Founder & CEO, Withinlink) reveal their motivations for starting their own successful businesses in such a challenging market, what trends they have seen coming out of the current crisis, and also provide some remarkable insights for how B2B marketers and entrepreneurs can thrive in times of uncertainty.
Mark Treleaven (Executive Lead at Brand Sandwich Communications) shares incredible insights about the rapid advancement of digitalization, how teams can transition to working remotely in a more efficient way, and other topics linked to transformative innovation as well as disruptive technologies.
Customer Experience (CX) expert Lawrence Levinson, Toronto Chair of the Customer Experience Professionals Association (CXPA), talks to us about the importance of CX, and when implemented the right way, how it can be instrumental to improving the overall performance of organizations.
Alan Kay (Principal, Glasgow Group) talks about how organizations can facilitate change and have more purposeful conversations by using a solution focus approach. In this interview, Alan also shares practical steps that B2B marketers and entrepreneurs can take to identify opportunities where others only see problems.
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