B2B entrepreneur & “serial connector” Andrei Zinkevich (CEO, Fullfunnel.io) talks to us about the full-funnel approach that he teaches to B2B tech and service-based companies. The right way to use automation to generate qualified leads online, and why building trust and adding value is key to building relationships with prospects.
Rajat Jain (Founder, EOXS) talks about his journey as a tech entrepreneur, and how he identified a gap in an industry that is traditionally dominated by global conglomerates – steel.
Mrunal Nagrecha (Founder, Xanthus Software Solutions) talks about his entrepreneurial journey, how he sees his role as an enabler during this period of disruption, and how a long-term vision as well as the right team is crucial to scaling a business.
Stephan Sigaud (EVP of Marketing and Development, Phase 5) explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline.
Stu Heinecke shares insightful and engaging ways to get a meeting with the right persons and prospects. Stu also talks about his new book, where he discusses his latest business methodology whose inspiration originated from one of the most understated and “unassuming” organisms in nature.
Stu Heinecke (Author/Marketer/WSJ Cartoonist) talks about this incredible contact marketing technique that has enabled him to teach thousands of professionals worldwide how to get a meeting with anyone.
CX expert Lynn Hunsaker (Chief Customer Officer, ClearAction Continuum) on the changes in the CX landscape, the potential and untapped opportunities, and what CX professionals and practitioners need to do in order to adapt to rapidly changing dynamics.
Karan Nijhawan (Founder, Jube) explains how he has helped fast-growing companies to build a stronger, happier and more productive workplace, and how deep conversations can help to connect people in a disconnected world.
Boon Lai (Vice President of Global Marketing, Cisco) talks about recent B2B marketing trends and his future predictions, and how organizations need to rapidly adapt to changes while avoiding tech-clash. In addition, we also have a candid discussion with Boon regarding the importance of diversity and inclusion within organizations, and how stereotypes and prejudice have motivated him to succeed and become a truly remarkable marketing leader.
Steve Watt (Vice President of Marketing, Grapevine6) on how branding helps B2B companies to build trust in an already crowded marketplace, why it’s important for organizations to empower their people, how brands can leverage the power of social media, and why sometimes measuring results isn’t enough to build a truly remarkable brand.
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How to Get a Meeting with Anyone