Dylan Healy (Co-Founder, Animation Explainers) on how animated explainer videos help B2B clients to effectively communicate their complex products and service offers in a way that converts.
Jay Desai (Head of Growth, Trend.io) on creativity’s vital role at an early-stage startup, why B2B companies ecommerce should draw inspiration from B2C, and the importance of constantly getting market validation.
Oscar Jofre (Co-Founder, President/CEO, KoreConX) explains the misconceptions that people have about private equity, what entrepreneurs need to be mindful of, and how it’s paramount to continuously improve and quickly adapt to changing marketing dynamics.
James Carbary (Founder, Sweet Fish Media) talks about how B2B companies can leverage the power of podcasting to build relationships and collaborative content with their target audience, some of the most common mistakes and other tips.
Joya Scarlata (Director of Digital Marketing, InterraIT) pulls back the curtain on the world of artificial intelligence (AI) and talks about how this technology can enable better alignment between sales and marketing.
Victor Salinas García (CEO, Aiontech) explains why it’s important for companies in fintech to forge strong partnerships with financial institutions, and how the management and analysis of data will be the key to the future.
Jonathan Ip (Founder, Iterative Law) discusses the importance for B2B companies / entrepreneurs / startups to seek legal counsel and advice at the start of their endeavors, what mistakes to avoid, and how it’s also vital for businesses to adapt changing circumstances as the law continuously evolves.
Marcus Chan (President & Founder, Venli Consulting Group) shares insights and tips that everyone in B2B sales can immediately implement. He talks about the challenges that B2B salespeople face, resisting the temptation to automatically “pitch” prospects, positioning as an expert and ask better questions.
Sara Månsson (Head of Sales Sweden, InZynk) explains why organizations should plan holistically for ABM from the start, what changes she has seen to ABM as a result of the crisis, and how an ABM strategy drives real revenue for B2B organizations when used the right way.
Nick Bennett (Director of Field Marketing, Logz.io) elaborates on what causes misalignment between sales and marketing, what both sides need to do in order to succeed together, and why innovation as well as disruption is crucial for the road ahead.
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