Podcast Archives - Page 19 of 24

B2B Marketers on a Mission EP59 - Jeff Coyle

59. How AI Can Be Used to Optimize B2B Content Marketing | Jeff Coyle

EINBLICK–Podcast–September 21, 2021July 14, 2022

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how artificial intelligence (AI) can be leveraged to break silos and be a “great unifier” within large B2B organizations, especially when it comes to content and communication. Jeff also talks about how an AI-powered approach can be used to understand the behavior of the target audience, create predictability in marketing, and deliver better results for B2B organizations.

58. How B2B Tech Firms Can Optimize Their Podcasts | Justin Brown

EINBLICK–Podcast–August 31, 2021July 14, 2022

Justin Brown (Co-Founder, Motion) talks to us about the importance of repurposing the podcast into premium audio, video, as well as written content. He also elaborates on why he believes this approach builds credibility and trust, the dangers of “pod fade”, and whether you should monetize your podcast.

57. How B2B Companies Can Leverage ABM Strategically to Generate Better Results | Declan Mulkeen

EINBLICK–Podcast–August 24, 2021July 14, 2022

Declan Mulkeen (CMO, strategicabm) about how ABM can help to unify marketing, sales, and other functions within the organization to do the impossible to enable sales to win accounts, and why you should use a “strategy first” instead of a “technology first” approach.

56. How You Can Generate Demand and Growth with the Right Content | Tom Whatley

EINBLICK–Podcast–August 17, 2021July 14, 2022

Tom Whatley (Founder & CEO, Grizzle) on how you can generate demand as well as organic growth using B2B content. During our conversation, Tom explains the importance of understanding your target audience and how conducting the relevant market research will help you to generate insights to develop relevant content.

55. How You Can Improve Your B2B Websites | Sam Moss

EINBLICK–Podcast–August 10, 2021July 14, 2022

Sam Moss (Co-Founder, 1ClickAgency) on what makes a great and effective B2B website, and what marketers can do to improve conversions, and what some of the most recent design trends are. Sam also talks about the importance of keeping it simple while standing out and why it’s imperative to understand your target audience before you develop content and invest in SEO.

53. How B2B Companies Can Leverage Growth Hacking to Scale Their Business | Araks Nalbandyan

EINBLICK–Podcast–July 28, 2021August 26, 2021

Araks Nalbandyan (Director of Digital Marketing, 10Web) talks about what growth hacking is and isn’t, some common challenges, what her go to tools and software are, as well as the importance of getting and leveraging the right data to scale sustainably.

52. How B2B Companies Can Optimize Their Tech Stacks | Dan McGaw

EINBLICK–Podcast–July 21, 2021July 14, 2022

Dan McGaw (Founder & CEO, McGaw.io) talks about the importance of getting a company’s tech to talk to each other. Dan also elaborates on some of the common mistakes, what approach companies can use to streamline their tech stacks.

51. How B2B Companies Can Use Performance Media More Effectively | Mike Grinberg

EINBLICK–Podcast–July 13, 2021July 14, 2022

Mike Grinberg (Founder/CEO, Proofpoint Marketing) on the importance of having the right strategy and understanding who your best customers are and why you should target them. Mike also elaborates on the most common mistakes and misconceptions, and why it’s critical to focus on content consumption as well as developing the right message and value proposition for your campaign.

Podcast