B2B Marketers EP60 - Wally Thiessen

How B2B Organizations Can Improve Their Customer Success Approach | Wally Thiessen | EP 60

Wally Thiessen (Customer Success Leader and Member of the Board, Toronto CXPA) on the importance of CS within organizations, how data can be leveraged to optimize CS, and what the components of a successful CS approach are. Wally also talks about how sales and customer success alignment creates much-needed synergy, and how organizations should address the challenges that they are currently facing with CS.

B2B Marketers on a Mission EP59 - Jeff Coyle

How AI Can Be Used to Optimize B2B Content Marketing | Jeff Coyle | EP 59

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how artificial intelligence (AI) can be leveraged to break silos and be a “great unifier” within large B2B organizations, especially when it comes to content and communication. Jeff also talks about how an AI-powered approach can be used to understand the behavior of the target audience, create predictability in marketing, and deliver better results for B2B organizations.

Ep 58 Justin Brown

How B2B Tech Firms Can Optimize Their Podcasts | Justin Brown | EP 58

Justin Brown (Co-Founder, Motion) talks to us about the importance of repurposing the podcast into premium audio, video, as well as written content. He also elaborates on why he believes this approach builds credibility and trust, the dangers of “pod fade”, and whether you should monetize your podcast.

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