Julius Solaris (VP of Marketing Strategy – Events, Hopin) talks about the major events industry trends and shifts, what mistakes to avoid, and how B2B brands should think about events as a channel to generate demand.
Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers face pushback, what mistakes to avoid, and how thought leadership content can directly influence revenue. He also elaborates on how to get buy-in from decision makers.
Michael Buzinski (President/CMO, Buzzworthy Integrated Marketing) breaks down the approach that he’s been successfully teaching B2B service companies to generate more qualified leads and revenue from their websites for years.
Dmitrii Kustov (Marketing Director, Founder at Regex SEO) talks about why paid advertising should be part of the marketing mix, how it works together with SEO, and what common mistakes to avoid.
Marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma) talks about what B2B marketers can do right now to improve their content marketing to generate more revenue.
AI expert Pankil Shah (CEO & Co-Founder, Outranking.io) about why using AI to create quality content at scale makes sense, why a “strategy first” approach is imperative, and AI trends that B2B marketers should be aware of.
Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) on the importance of developing a strategy for marketing automation, what mistakes to avoid, and some of his recommended tools.
Candyce Edelen (President/CEO, PropelGrowth) on why B2B marketers and salespeople should get comfortable using LinkedIn, what mistakes to avoid, and how they can develop better (not more) content that will resonate as well as generate the right responses from target audiences.
James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) talks about the key components of a successful digital marketing strategy, what a good B2B website should include, and why it’s crucial to have an “outside in” approach.
Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why it’s important to use a strategy first approach, and why knowledge of SEO makes you a better writer.
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