Sandra Long Interview Key Takeaways
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Podcast
How AI Can Be Leveraged in B2B Marketing | Christian Klepp | EP 86
Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) discusses how AI can be utilized in B2B marketing. He talks the benefits of using AI in marketing, what tools to use, what marketers should consider before investing in AI.
Christian Klepp Interview Key Takeaways
Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) discusses how AI can be utilized in B2B marketing. He talks the benefits of using AI in marketing, what tools to use, what marketers should consider before investing in AI.
How B2B Marketers Can Deliver More Business Impact | Mark Stouse | EP 85
Mark Stouse (Chairman & CEO, Proof Analytics) on what he believes the greatest enemy of a CMO is. He also elaborates on why it’s important for marketers to understand how their organization generates revenue and how their efforts should impact sales.
How B2B Marketers Can Stand Out and Have a More Strategic Role | Stacey Danheiser | EP 84
Stacey Danheiser (Founder & CMO, SHAKE Marketing) on why many B2B companies are drowning in a “sea of sameness”, what mistakes to avoid, and the importance of conducting market research. Stacey also talks about the 5 competencies that every B2B marketer needs to stand out and how they can position themselves and their companies more strategically.
How to Get to That “Aha!” Moment When Conducting Market Research | Darshan Mehta | EP 83
Darshan Mehta (Founder, iResearch.com) talks to us about the importance of getting to that “Aha!” moment, why having structured curiosity is paramount to success, what mistakes to avoid, what metrics to focus on, and some tips on how to generate better insights from market research.