Ep. 73 – Interview w/ Michael Buzinski

How to Increase Revenue from Your B2B Website

Having a website that is responsive, is easy to navigate, and takes your customers’ challenges as well as their journey into consideration is something that is expected in B2B. But how can you generate more qualified leads and revenue from your website? In this week’s conversation, B2B marketing expert Michael Buzinski (President/CMOBuzzworthy Integrated Marketing) breaks down the approach that he’s been successfully teaching B2B service companies for years.

During our conversation, Michael talks about what mistakes to avoid, the importance of having the right strategy in place, and what steps you can take right now to help increase revenue for your business through your website.

Topics discussed in this episode:

  • Michael shares some common mistakes that B2B Marketers and key decision makers make when it comes to generating sales and leads from websites: [3:48]
    • Building a website means getting traffic
    • Putting out ads will get you traffic
  • How to deal with impatient clients who want to see results right away [13:38]
  • Michael’s advice to those who want to generate more qualified leads from their website: [16:39]
    • Be sure to measure results accurately
    • Conduct a SWOT analysis of the current situation
    • Create strategies with SWOT and your perfect client in mind
    • Use the rule of 26 to double the revenue
  • Michael discusses a key website trend: story branding [19:28]
  • Michael explains why he doesn’t think we can rely on LinkedIn for B2B lead generation [25:18], and why we should have a story brand [27:07]

Transcript