Ep. 70 – Interview w/ Pankil Shah

How to Develop Quality Content Using AI

As B2B marketers, developing quality content that is interesting, insightful, and relevant to your target audience is paramount. Suppose you could leverage artificial intelligence (AI) in a way that would help you to scale content creation, reduce your workload, and get better content out faster. Wouldn’t that take your content marketing to the next level? On this week’s episode, we have a conversation with AI expert Pankil Shah (CEO & Co-FounderOutranking.io) about why using AI to create quality content at scale makes sense, why a “strategy first” approach is imperative, AI trends that B2B marketers should be aware of, and why people will always be an important part of AI.

Topics discussed in this episode:

  • Pankil talks about the paradigm shift towards AI solutions for content creation [1:56]
  • Pankil shares some of the common misconceptions related to AI for content development [5:47] | [7:49]
  • Pankil shares a challenge he and his team have managed to solve – the research aspect of content planning [9:29] | [13:02]
  • Pankil explains why AI cannot be fully trusted [16:30]
  • Pankil’s advice: [18:53]
    • Remember AI cannot replace humans, you still have to do the research yourself 
    • Don’t try to trick the search engine
    • Don’t do keyword stuffing [27:26]
    • Learn AI now [33:04]

Companies & links mentioned in this episode:

Transcript