Ep. 65 – Interview w/ Liz Fendt

How Diversity and Innovation Impact B2B Marketing

As our world becomes increasingly digitized, embracing diversity in its different forms not only becomes important, but also paramount. It is also crucial to foster working environments within B2B marketing teams where diversity can thrive alongside innovation. On this week’s episode, we have a conversation with Liz Fendt (Global Chief Marketing OfficerTÜV SÜD), who is a pioneer as well as an advocate for diversity and innovation. Liz talks about why she believes diversity and innovation go hand in hand in B2B organizations, the barriers that need to be addressed, and why diversity of thinking is imperative to overall growth and team performance. 

Play Video about B2B Marketers on a Mission Podcast EP 65 Liz Fendt

Topics discussed in this episode:

  • Key barriers that B2B organizations have to address to foster environments where diversity and innovation can thrive properly. [6:55]
  • Liz shares the lessons that she learned from growing and working with regional marketing teams. [19:47]
  • Liz shares a life experience that has inspired her to be a better leader. [24:33]
  • “Diversity” is more than the diversity of gender or sexual orientation. [29:22]
  • Liz’s advice to those who are thinking about advocating diversity and innovation within their organizations. [34:41]

Companies & links mentioned in this episode:

Transcript