Ep. 58 – Interview w/ Justin Brown

How B2B Tech Firms Can Optimize Their Podcasts

Creating podcasts for B2B tech is challenging, and the work doesn’t stop when you launch the first episode. In this week’s conversation, we sit down with podcasting expert Justin Brown (Co-FounderMotion) who talks to us about the importance of repurposing the podcast into premium audio, video, as well as written content. Justin also elaborates on why he believes this approach builds credibility and trust, the dangers of “pod fade”, whether you should monetize your podcast, and why you need to pay attention to the way your audience consumes content.

Topics discussed in this episode:

  • Why B2B tech companies should act like media companies when creating a podcast [1:24]
  • Justin elaborates on the challenges that B2B tech companies face when repurposing content from podcasts, and how to address these [10:46] | [15:12]
  • Justin discusses whether you should monetize your podcast or not [23:30]
  • The biggest challenges that face the podcasting industry is the (lack of) understanding of podcasting and the value that it brings to companies {28:55]
  • Justin discusses a status quo that he passionately disagrees with [34:34]

Companies & links mentioned in this episode:

Transcript