Ep. 39 – Interview w/ Vedran Rasic

How to Manage Remote B2B Teams Effectively

EP 39 - Vedran Rasic

“Working well remotely” and “managing teams online” have now not only become buzzwords, but also sought-after skills that every manager needs. On this week’s episode, we talk to B2B SaaS expert Vedran Rasic (Director of Marketing, VanillaSoft) about managing teams and budgets for B2B marketing in startups as well as larger organizations. He also elaborates on how to set up a strategic B2B SaaS framework and ideal customer profiles, the importance of planning short-term sprints, future trends, and how to avoid the “shiny object syndrome” while leveraging opportunities to grow strategically.

Topics discussed in this episode:

  • Vedran on managing teams and budgets for B2B marketing – from growing start-ups to managing the chain of command in larger companies [10:44]
  • How to set up B2B SaaS strategic frameworks and Ideal Customer Profiles (ICPs) [16:50]
  • Vedran on strategic planning and short term sprints. [22:44]
  • Future trends and predictions [33:03]
    • Community marketing
    • Online live events
    • Real time edutainment
    • Gamification
    • Marketing fairness
  • Noise vs. signal – how to avoid the shiny object syndrome while taking advantage of the opportunities [40:36]

Companies & links mentioned in this episode:

Transcript