David J. Ebner (Founder, Content Workshop), who shares insights and expert strategies on how to make your B2B marketing stand out.David emphasized the need to create unique, insightful, and customer-centric content that doesn’t disrupt the audience’s flow. He also discussed the importance of giving away actionable advice to demonstrate true expertise and build trust.
Ronan McDonnell (Managing Director, CMO Mojo), who shares proven strategies on how to go from outbound to a 95% inbound marketing approach. Ronan explained how B2B companies can best leverage inbound strategies for reducing headcount in sales, improve the quality of leads, and attract potential investors.
Layton Cox (Senior Director of Competitive Intelligence & Strategy Consulting, Sedulo Group), who shared his experience and provided valuable insights on how to strengthen your B2B differentiation with competitive intelligence. Layton emphasized the importance of primary research over the reliance on secondary data, and elaborated on the value of internal data and direct competitor insights.
Maggie Carey (CEO, Master It Media LLC), who shared proven strategies on how B2B businesses leverage social media for exponential growth. Maggie explained why a human-centric approach focusing on addressing client pain points and storytelling is crucial. She also elaborated on the winning Three C’s Framework: consistency, clarity, and capacity.
Michael Clark (Chief Marketing Officer, Infrascale), who shared proven strategies on how marketing teams can drive growth with fewer resources. Michael highlighted the importance of marketing agility, leveraging real-time data, and integrating customer feedback into marketing decisions. He also stressed why aligning marketing teams with sales and other internal stakeholders using metrics like pipeline and revenue is critical to success.
Jason Kramer (Founder & CEO, Cultivize), who shared his experience and expertise on how to transform B2B marketing into a profit center. Jason highlighted the importance of linking marketing initiatives to sales results and collecting vital data such as referral sources. He also elaborated on how to use CRM platforms to track leads and stressed the need for stronger marketing and sales alignment.
Kenny Ridgell (Founder, Ridge Media LLC) shared tried and tested strategies on how to leverage actionable metrics to drive predictable growth. Kenny emphasized the importance of understanding a company’s sales cycle, prioritizing high-impact metrics, and simplifying data analysis. He also elaborated on how integrating CRM systems can improve marketing attribution and enable full-funnel visibility.
Jeff Hoffman (Founder & Chief Revenue Officer, Jeff Hoffman, CRO), who shared best practices and strategies on how to gear teams up for phenomenal business success. Jeff highlighted the disconnect that arises when marketing teams hand off unqualified leads to sales. He also emphasized the need for creating a collaborative sales and marketing framework, including sales involvement in lead generation and developing marketing strategies.
Tye DeGrange (CEO, Round Barn Labs), who shared tried and tested strategies on how B2B marketers can build trust for better results. Tye emphasized the importance of partnering with trusted industry voices such as influencers and affiliates to help build trust, demonstrate expertise, and drive measurable results. He also elaborated on how technology, social media, content authenticity, and customer persona alignment impact trust-building initiatives.
Chris Silvestri (Founder & Conversion Copywriter, Conversion Alchemy), who shared some proven strategies on how B2B SaaS marketers can achieve strong message-market fit.Chris explained why effective conversion copywriting is more than just clever words – it’s about capturing insights from customer research, team alignment, and understanding buyer psychology.
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