EP 169 Bill Rice Podcast 90-days marketing plan

How 90-day Marketing Plans Drive Predictable Growth in B2B | Bill Rice | EP 169

Bill Rice (Principal Consultant, Bill Rice Strategy Group) on how 90-day marketing plans drive predictable growth in B2B. Bill outlined a proven framework for the 90-day marketing plan that strikes a balance between strategic planning with tactical execution. He also shared insights into common pitfalls to avoid, the importance of simplifying marketing tools, and the need for cross-functional collaboration to achieve success.

EP 168 James Hurman marketing creativity

How Creativity Leads to Better Results in B2B Marketing | James Hurman | EP 168

James Hurman (Founding Partner, Previously Unavailable) on how creativity leads to better results in B2B marketing. James emphasized the need for evidence-based marketing, advocating for a balanced budget between brand building and sales-focused advertising. He also outlined the pitfalls to avoid, the significance of executional quality, and the impact of familiarity bias.

EP167 Rai Cornell B2B buyer psychology marketing

How to Get 90% Pre-sold Buyers Using Psychology-driven Marketing | Rai Cornell | EP 167

Rai Cornell (Founder & CEO, Cornell Content Marketing) on how to get 90% pre-sold buyers using psychology-driven marketing. Rai advised against using manipulative tactics and emphasizes the power of long-form content to attract and engage audiences. She also discussed common pitfalls to avoid, the role of humor in building rapport, and the importance of prioritizing long-term content success over short-term revenue gains.

EP165 Becky Lawlor Podcast: Content and Research

How to Discover What Content Drives B2B Buyers to Act | Becky Lawlor | EP 165

Becky Lawlor (Head of Content and Research, Redpoint) on how to discover what content drives B2B buyers to act. Becky emphasizes the importance of original research-based content in B2B marketing. She also outlined the key pitfalls to avoid, revealed which content formats are valued by buyers, and offered some practical tips on conducting interviews and crafting customer stories.

EP163 Laurier Mandin B2B marketing team

How to Outperform Larger Competitors with Small Marketing Teams | Laurier Mandin | EP 163

Laurier Mandin (President & CEO, Graphos Product) on how small B2B marketing teams can outperform larger competitors. Laurier highlighted how having a deep understanding of customer needs and developing a solid go-to-market strategy can lead to success. He also mentioned key pitfalls to avoid and provided actionable advice for validating a business, product, or service idea without a massive research budget.

B2B Marketers on a Mission EP 162 Pete Fairburn Podcast Artwork

How to Measure B2B Marketing Effectiveness for Better Results | Pete Fairburn | EP 162

Pete Fairburn (Co-Founder, Morphsites) on how B2B marketing teams can optimize their measurement strategies for better results. Pete highlights common pitfalls to avoid, the importance of tracking the entire lead lifecycle, and how to analyze data to act on valuable insights. He also elaborates on the critical need for collaboration between marketing and sales teams, leveraging AI for task automation, and creating a continuous feedback loop to improve campaigns.

2B-Marketers-on-a-Mission-EP161-Podcast-Artwork

B2B Marketing Highlights: 2024 Recap | EP 161

Host Christian Klepp summarizes the B2B marketing highlights of 2024. He discusses the different B2B marketing categories, talks about the guests, and provides tips on what the audience would find useful in each episode.

B2B Marketers on a Mission EP160 Wes Bush Podcast Artwork

How to Create a Winning B2B Product Strategy | Wes Bush | EP 160

Wes Bush (Founder, ProductLed) on how to create a winning B2B product strategy. Wes explained why he believes product-led growth (PLG) is only half the story, and what pitfalls product marketers should avoid. He also elaborated on the need for a solid system, growth process, and lean team.

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