We had the opportunity to partner with Natasha Fang from the Tolmao Group to deliver a presentation around the topic “B2B Content Marketing in Times of the New Normal”. We were thrilled to have participants from Asia, Europe and North America join the webinar, and had a very engaging Q&A session.
Some key takeaways:
There has been an increase in demand for B2B content since the start of the pandemic
The forms of content and use of media channels have evolved, and podcasting has become an important source of B2B content with good potential
Make the relevant adjustments to your target personas and customer journey maps, as these have undoubtedly changed since the beginning of the year
Content calendars are the best way to plan out engaging content that will convert
Developing visual/video content while adding value to your viewers can boost your content marketing performance
Authenticity and consistency can help to build strong brands
With ever-growing multiple channels, it is crucial to select the right distribution channels for your content marketing strategy
Working with thought leaders can help you to maximize your content marketing efforts
