
How to Turn “Data Overload” into “Decision Velocity” using Research | Molly Strawn-Carreño | EP 222
Molly-Strawn Carreño (Director of Brand Growth, aytm) shared her strategic framework on how to turn “data overload” into “decision velocity” using research. Molly emphasized the importance of modernizing market research to improve organizational decision-making. She also stressed the need for marketers to stay current, integrate AI tools, and maintain a customer-centric approach.
