
How to Scale Faster with B2B Brand Strategy | JoAnne Gritter | EP 207
JoAnne Gritter (COO, ddm marketing + communications) shares her expertise and actionable insights on how to scale faster with B2B brand strategy. She underscored why a foundational strategy is crucial for building credibility and trust in competitive markets. She also discussed the role of AI in marketing, commenting that while it can support with idea generation and research, it shouldn’t replace direct communication with customers and employees.
