How to Leverage Affiliate and Influencer Programs for B2B | Aya Saad | EP 164
Aya Saad (CEO, Vivian Agency) on how B2B companies can effectively utilize affiliate and influencer programs to propel growth. Aya highlighted what she believes the “untapped opportunities” are for B2B, and outline some of the key do’s and don’ts for successful affiliate and influencer marketing.